I partnered with Canon U.S.A. to brand an internal innovation initiative built around a social media–style platform. The program issued monthly challenges that invited staff to contribute new product ideas and explore untapped markets.
From naming and logo design to a flexible visual system spanning emails, displays, portal graphics, and badges that award participation, I built a toolkit that empowered their team to keep the program fresh with each new challenge.
Design, strategy, and creative direction by Daren Woodward.
HDTV Screens
Challenge Poster
General Poster
Email Banners and Website Graphics
1 Idea Submitted
1+ Idea Submitted
Idea with Most Likes
Idea with Most Comments
Idea Selected to Pitch
Pitched Idea Sponsored
Submitted the Most Likes
Submitted the Most Comments
Recognition Badges